Privacy Policy

1. Scope of This Policy

This Privacy Policy applies to information collected through our website, online store, checkout, customer service channels, marketing communications, advertising campaigns, account features, order processing systems, shipping systems, analytics tools, and related business operations.

This Privacy Policy does not apply to websites, platforms, payment processors, shipping carriers, social media companies, advertising networks, or other third parties that we do not own or control. Their privacy practices are governed by their own policies.

Elite Orthodontic Supplies primarily sells orthodontic and dental supply products to dental offices, orthodontic offices, dental professionals, authorized office staff, dental groups, laboratories, and other qualified business purchasers. Our website is not intended to provide medical, dental, orthodontic, or clinical advice.

2. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website, information generated through orders and transactions, and information received from service providers or business partners.

The categories of information we may collect include:

• Contact information, including your name, business name, practice name, email address, phone number, billing address, shipping address, and other contact details.
• Account information, including usernames, passwords, account preferences, account history, saved addresses, order history, and customer profile information.
• Order and transaction information, including products viewed, products ordered, quantities, pricing, discounts, payment status, tax information, shipping details, delivery status, return history, refund history, invoice details, and customer service records.
• Payment related information, including billing details and payment verification information. Full payment card information is generally handled by third party payment processors and is not intended to be stored directly by us.
• Professional or business information, including office name, dental or orthodontic practice affiliation, role, purchasing authority, business address, resale status, and information used to verify that a purchase is being made for lawful business or professional purposes.
• Device and usage information, including IP address, browser type, device type, operating system, referring website, pages viewed, search activity, clicks, cart activity, checkout activity, session activity, approximate location from IP address, and interactions with our emails or advertisements.
• Communication information, including emails, messages, reviews, surveys, questions, requests, support tickets, phone call details, and any other information you choose to send to us.
• Marketing and preference information, including email subscription status, communication preferences, product interests, abandoned cart activity, promotional offer usage, reorder patterns, and advertising interaction data.
• Security and fraud prevention information, including login activity, order risk indicators, payment verification results, suspicious activity signals, and information needed to protect our website, customers, and business.

We do not intentionally collect patient records, patient charts, protected health information, diagnosis information, treatment records, or patient specific dental information through our website. Customers should not submit patient health information to us unless we specifically request it in writing for a lawful and necessary business purpose.

3. How We Collect Information

We may collect information when you:

• Visit or browse our website.
• Create, access, or update an account.
• Place, attempt to place, modify, cancel, return, or exchange an order.
• Add products to your cart.
• Use checkout or payment features.
• Contact us by email, phone, chat, contact form, social media, or other communication method.
• Subscribe to emails, promotions, newsletters, or marketing messages.
• Respond to surveys, request support, submit feedback, or write a review.
• Interact with our advertisements, social media pages, emails, or marketing campaigns.
• Request business verification, account approval, bulk pricing, product information, or customer support.

We may also collect information using cookies, pixels, tags, log files, analytics tools, advertising technologies, local storage, and similar technologies.

4. How We Use Information

We may use information for the following purposes:

• To operate, maintain, secure, and improve our website and online store.
• To process orders, payments, invoices, shipping, delivery, returns, refunds, replacements, and customer service requests.
• To verify customer identity, business information, order legitimacy, payment status, shipping details, and purchasing authority.
• To communicate with you about orders, shipments, returns, account activity, product questions, customer service issues, policy updates, and security matters.
• To personalize your shopping experience, remember your cart, recommend products, improve product search, and make reordering easier.
• To provide marketing communications, promotions, product updates, abandoned cart reminders, business announcements, and advertising, subject to applicable law and your communication preferences.
• To measure website performance, analyze customer behavior, troubleshoot technical problems, improve product pages, and evaluate marketing campaigns.
• To detect, prevent, investigate, and respond to fraud, unauthorized transactions, chargebacks, security incidents, misuse of the website, policy violations, or illegal activity.
• To enforce our Terms of Service, protect our rights, protect our customers, protect third parties, and preserve the security and integrity of our business.
• To comply with tax, accounting, legal, regulatory, insurance, product safety, audit, dispute resolution, law enforcement, and recordkeeping obligations.
• To evaluate or complete a business transaction, including a merger, acquisition, sale of assets, financing, restructuring, assignment, or transfer of all or part of our business.

5. How We Share Information

We may share information with service providers, vendors, contractors, business partners, professional advisors, government authorities, and other parties when reasonably necessary for business, legal, security, or operational purposes.

The categories of parties with whom we may share information include:

• Ecommerce platform providers and website hosting providers.
• Payment processors, checkout providers, financing providers, fraud screening providers, and tax calculation providers.
• Shipping carriers, logistics companies, fulfillment partners, warehouses, distributors, and product suppliers.
• Email, text message, customer support, chat, review, survey, and customer relationship management providers.
• Analytics providers, advertising platforms, retargeting providers, social media platforms, and marketing service providers.
• Professional advisors, including attorneys, accountants, auditors, consultants, insurers, and compliance advisors.
• Government agencies, regulators, courts, law enforcement, or other parties when required or permitted by law.
• Buyers, investors, lenders, successors, or transaction participants in connection with a business transaction.
• Other parties when you direct us to share information or when sharing is necessary to complete a transaction or service you requested.

We do not authorize service providers to use your information for purposes unrelated to the services they provide to us, except as permitted by law.

6. Sale or Sharing of Personal Information

We do not sell personal information for money.

However, like many online stores, we may use cookies, pixels, analytics tools, retargeting tools, and advertising technologies that disclose online identifiers, device information, browsing activity, or interaction data to advertising or analytics partners. Under certain privacy laws, this may be considered a "sale," "sharing," or use for "targeted advertising," even if no money is exchanged.

You may request to opt out of sale or sharing by emailing Eliteorthosupplies@gmail.com. Please include "Do Not Sell or Share Request" in the subject line.

If we make a privacy choice tool available on our website, you may also use that tool to submit your request. If your browser sends a legally recognized opt out preference signal, such as Global Privacy Control, we will process it as required by applicable law where technically feasible.

7. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

• Operate our website.
• Enable shopping cart and checkout features.
• Remember account settings and preferences.
• Maintain login sessions.
• Improve product search and website navigation.
• Measure website traffic and performance.
• Understand customer behavior.
• Detect fraud and protect website security.
• Deliver, personalize, and measure advertising.

You may be able to control cookies through your browser or device settings. If you disable cookies, some parts of our website may not function properly, including account login, cart features, checkout, personalization, fraud prevention, and certain customer service tools.

8. Email and Marketing Communications

If you subscribe to our emails or otherwise provide your contact information, we may send you promotional messages, product updates, offers, newsletters, reorder reminders, abandoned cart reminders, and other marketing communications.

You may unsubscribe from marketing emails by clicking the unsubscribe link in the email or by emailing Eliteorthosupplies@gmail.com. Please include "Marketing Opt Out" in the subject line.

Even if you opt out of marketing communications, we may still send transactional or service related messages, including order confirmations, shipping notices, invoices, account notices, security notices, customer service replies, policy updates, and legal notices.

9. Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to process orders, maintain accounts, provide customer service, comply with tax and accounting obligations, prevent fraud, resolve disputes, enforce agreements, support product recalls, maintain business records, and comply with legal obligations.

Retention periods may vary based on the type of information, the nature of the customer relationship, legal requirements, business needs, security considerations, and dispute considerations.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

No website, network, server, database, payment system, email system, or transmission method can be guaranteed to be completely secure. You are responsible for protecting your account credentials, using secure devices, and notifying us promptly if you believe your account, order, or payment information has been compromised.

11. Your Privacy Rights

Depending on where you live and the laws that apply, you may have the right to:

• Know what personal information we collect, use, disclose, sell, or share.
• Access a copy of certain personal information.
• Correct inaccurate personal information.
• Delete certain personal information.
• Opt out of sale, sharing, targeted advertising, or certain profiling.
• Limit the use or disclosure of sensitive personal information where applicable.
• Withdraw consent where processing is based on consent.
• Appeal a privacy decision where applicable.
• Not be discriminated against for exercising privacy rights.

To submit a privacy request, email Eliteorthosupplies@gmail.com. Please include the relevant topic in the subject line, such as "Privacy Request," "Data Access Request," "Data Deletion Request," "Correction Request," "Do Not Sell or Share Request," or "Marketing Opt Out."

We may need to verify your identity or authority before fulfilling certain requests. If you submit a request on behalf of another person or business, we may require proof that you are authorized to act on their behalf.

We may deny, limit, or delay a request where permitted by law, including when information is needed to complete a transaction, detect fraud, comply with law, maintain security, preserve legal claims, protect free speech, keep internal records, fulfill warranty or recall obligations, or otherwise operate lawfully.

12. California Privacy Notice

If you are a California resident, California law may provide additional rights regarding personal information.

In the preceding 12 months, we may have collected the categories of personal information described in this Privacy Policy, including identifiers, commercial information, internet or electronic activity information, payment related information, professional or business information, communications, preferences, and security related information.

We collect this information from the sources described in this Privacy Policy, use it for the purposes described in this Privacy Policy, and disclose it to the categories of recipients described in this Privacy Policy.

We do not knowingly sell or share personal information of individuals under 16 years of age.

We do not use sensitive personal information for purposes that require a right to limit unless we provide the required notice and choice.

California residents may submit privacy requests by emailing Eliteorthosupplies@gmail.com. Please include the relevant request type in the subject line.

You may also authorize an agent to submit a request on your behalf. We may require proof of authorization and may need to verify your identity directly.

We will not deny goods or services, charge a different price, provide a different level of service, retaliate, or otherwise discriminate against you because you exercised privacy rights, except as permitted by law.

13. Children's Privacy

Our website is intended for adults and business customers. It is not directed to children under 16. We do not knowingly collect personal information from children under 16.

If you believe a child has provided personal information to us, please email Eliteorthosupplies@gmail.com. Please include "Children's Privacy Request" in the subject line.

14. Third Party Websites and Services

Our website may link to or integrate with third party websites, payment services, shipping services, analytics tools, advertising networks, social media platforms, review platforms, financing providers, and other services.

We do not control and are not responsible for the privacy practices, security practices, content, policies, or actions of third parties. You should review the privacy policies of third party services before using them.

15. International Users

Elite Orthodontic Supplies is based in the United States. If you access our website from outside the United States, you understand that your information may be collected, processed, transferred, and stored in the United States and other countries where privacy laws may differ from those in your location.

16. Business Transfers

If we are involved in a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, assignment, or transfer of all or part of our business, information may be disclosed, transferred, or evaluated as part of that transaction, subject to applicable law.

17. Changes to This Privacy Policy

We may update this Privacy Policy at any time. The updated version will be posted on our website with a revised effective date. Your continued use of the website after the updated Privacy Policy is posted means you acknowledge the updated policy.

18. Contact Us

For privacy questions, privacy rights requests, data access requests, deletion requests, correction requests, opt out requests, marketing opt out requests, or privacy complaints, contact:

Ortho Smile Supply Inc. DBA Elite Orthodontic Supplies Attn: Privacy Officer Email: Eliteorthosupplies@gmail.com

Please include the relevant topic in the subject line, such as "Privacy Request," "Data Deletion Request," "Do Not Sell or Share Request," "Marketing Opt Out," or "Account Question," so we can route and respond to your request properly.

Mail: Use the business mailing address listed on our Contact page, invoice, or order receipt.